To be named Altitude de GRISOGONO, the 50-storey freehold development overlooks Dubai Canal, placing elite residents at the convergence point between the vibrancy of Business Bay and the serenity of Bluewaters Island. Swiss jeweller de GRISOGONO is renowned for crafting precious statement pieces for royalty and Hollywood elites. The brand promises to transpose the same coveted sense of exquisite extravagance into Altitude’s living spaces.
DAMAC Chairman Hussain Sajwani said, “We have built eager anticipation steadily through our reveal of Altitude’s stunning amenities. Now, I have no doubt sales will shine as bright as the tower itself when launched publicly to audiences worldwide in the coming weeks.”
Conceptualised in collaboration with de GRISOGONO’s visionary Creative Director Fawaz Gruosi, no expense was spared in realising the jeweller’s lavish visions for Altitude. The soaring tower exterior refracts golden sunlight across Business Bay through the day, while swirling organic forms flow through lobbies adorned with crystalline lighting installations. An iridescent colour palette inspired by precious opals creates a dazzling signature interior design.
“We envisioned an elevated sanctuary infused with refined grace around each turn,” describes Gruosi. “Residents will be enveloped in de GRISOGONO’s artistic heritage from the moment they step into the sparkling lobby.”
But beyond mere opulence, Gruosi and DAMAC Chairman Sajwani aligned on creating spaces connecting homeowners with a sense of wellness from panoramic views. The pièce de résistance lies 20 floors above Dubai’s bustle – a sprawling skydeck devoted to both serenity and spectacle.
Residents can enjoy saltwater pools surrounded by ornamental gardens by day and stargaze from relaxation pods overlooking Dubai’s glimmering skyline by night. Those inclined can practise sunrise yoga on designated aerial yoga platforms. For social events, private movie rooms and dining salons provide an ideal backdrop. Every detail keeps luxury leisure at the forefront.
Granted residents eventually descend to their private quarters, but expansive windows continue lofty views within the elegantly finished spaces. Neutral backdrops showcase the artistic glamour of Dubai’s cityscape just beyond the glass. Open plans optimise a sense of homeowner grandeur while being highly livable for everyday needs.
DAMAC develops some of the most recognisable residences and villas for sale in Dubai – previous branded partners include Trump and Versace. But with Altitude de GRISOGONO, the developer confirms Dubai as the launch site for the world’s most opulent living concepts. The pairing also cements de GRISOGONO’s expanding lifestyle brand beyond jewelery into luxury spaces fit for royalty.
Come for the views, stay for the amenities. Altitude de GRISOGONO takes luxury living to visionary new heights in Business Bay. Sales open to elite investors in the coming weeks.