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Taylor Swift fans make the Super Bowl an even bigger spectacle with the “Taylor Effect”

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Taylor Swift fans make the Super Bowl an even bigger spectacle with the “Taylor Effect” – CBS News


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The Super Bowl is being hosted in America’s entertainment capital, but the NFL could never have imagined the additional attention being paid to pro football thanks to Taylor Swift. CBS News’ Jamie Yuccas takes a look at the “Taylor Effect” and the star’s cultural and economic impact on the big game.

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