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What to Know About Cécred

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Trevor Noah is already a fan of Beyoncé’s hair care line.

On the Feb. 8 episode of his “What Now? With Trevor Noah” podcast, the comedian shared how he needed to get his hair done for the 2024 Emmys.

“I couldn’t find a place to get my hair done,” he said, sharing how his hairstylist didn’t have a salon for him to go. “She sends me a text and she says, ‘Hey Trevor, Beyoncé said we can use her private hair studio if you need to.’ So I go, ‘Which Beyoncé?’ Because I don’t want to assume. I mean, I don’t have Beyoncé’s number. I don’t even know Beyoncé like that.”

Noah was then given an address to go to where Beyoncé was going to hook him up. The obscure place, he said, was like a “hair care laboratory.”

Once there, he said that Beyoncé told the people he was on his way “and then she basically hooks me up with like some secret products that Beyoncé uses, I guess.”

Grammys executive producer Ben Winston then asked Noah if that’s why he won an Emmy that night, to which he responded, “I wouldn’t be shocked, my friend.”

That’s why, Noah said, he went to go say thank you to the singer “for saving my hair” at the Grammys when he hosted on Feb. 4.

Noah’s comments come after Beyoncé announced that she is coming out with a hair care line.

On Tuesday, Feb. 6, Beyoncé shared a video of a projector showing some throwback clips, including one of her as a child, as well as new videos of people getting their hair done.

In the clip, there are also shots of a hair salon called “Headliners Hair Salon,” the same name of the salon owned by Beyoncé’s mom Tina Knowles, as well as another clip of her as a little girl standing next to Knowles.

By the looks of it, Beyoncé’s new business venture will be a very personal journey for her.

Additionally, Bey’s mom, Tina Knowles, confirmed that Noah used some of the products that the singer is working on.

“So thrilled that the super handsome, talented Trevor Noah came to Our Ce’Cred space to get his hair done and experienced our beautiful laboratory and test salon,” Knowles wrote on Instagram, in part. “Ce’Cred had those curls popping on the Emmys and thanks to his lovely Hairsylist Erinn for bringing him.”

Read on to see everything there is to know about her new hair care line.

What is Beyoncé’s new hair care line called and when will it be available?

On Instagram, Beyoncé revealed her new hair care line will be called Cécred and it will be made available on Feb. 20.

The “Break My Soul” singer also shared a link to a website for her new line, which features an array of clips. The homepage asks fans to register their email address for upcoming updates. No information has been made available just yet.

What has Beyoncé said about her new hair care line?

In May 2023, Beyoncé hinted that she was coming out with a hair care line when she shared a photo of herself curling her hair and a throwback photo of someone curling the ends of her braids.

At the end of the slideshow, she shared a statement that talked about her love of beauty salons and how her former girl group Destiny’s Child would perform in them.

“How many of ya’ll knew my first job was sweeping hair in my mama’s salon?” she wrote. “Destiny’s Child got our start by performing for clients while they were getting their hair done. I was exposed to so many entrepreneurial women in her salon.”

“I saw first hand how the ways we nurture and celebrate hair can directly impact our souls,” Beyoncé continued. “I watched her heal and be of service to so many women. Having learned so much on my hair journey, I’ve always dreamed of carrying on her legacy. I can’t wait for you to experience what I’ve been creating.”

In 2021, Beyoncé also talked about the special connection that Black women have with their hair in an interview she did with Harper’s Bazaar.

She said, “I’ve seen how much Black women’s emotions are attached to our hair and beauty. The beauty industry does not always understand these emotions and what we need.”

“I want to build a community where women of all races can communicate and share some of those secrets, so we can continue to support and take care of each other. I want to give women a space to feel their own strength and tell their stories. That is power,” she continued.





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